Publications


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Prof. Kibera Francis Ndungu Publications
12017Relationship Between Green Marketing Practices And Customer Satisfaction In The Soft Drink Industry In Nairobi Kenya
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22017Influence Of Organizational Demographics On The Relationship Between Green Marketing Practices And Customer Satisfaction In The Soft Drink Industry In Nairobi Kenya
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32016Influence Of Interactional Justice Strategy On Recovery Satisfaction Among Customers Of Mobile Money Services In Kenya
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42016THE INFLUENCE OF FARMER CHARACTERISTICS ON PERFORMANCE OF COMMERCIAL FARMERS IN KIAMBU COUNTY, KENYA
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52016MARKETING PRACTICES, MARKET ORIENTATION AND PERFORMANCE OF TOURFIRMS IN KENYA: A MEDIATED APPROACH
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62016PERCEIVED VALUE OF INVESTMENT PROMOTION INCENTIVES, MACROMARKETING ENVIRONMENT AND PERFORMANCE OF FIRMS IN EXPORT PROCESSING ZONES IN KENYA
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72016Perceived Value Of Investment Promotion Incentives, Organizational Characteristics And Performance Of Firms In The Export Processing Zones In Kenya
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82015The Influence Of Organizational Culture And Market Orientation On Performance Of Microfinance Institutions In Kenya
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92012“Customer Relationship Management Practices And The Marketing Productivity Of Commercial Banks In Kenya”,
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102011The Influence Of Technology Transfer On Organizational Performance: A Study Of Medium And Large Manufacturing Firms In Selected Industries In Kenya
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112011Effect Of Demographic Characteristics On The Relationship Between Technology Transfer And Organizational Performance: A Study Of Medium And Large Manufacturing Firms In Selected Industries In Kenya
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122011The Determinants Of Learning Achievement Of Public Primary School Children In Kenya
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132011 “Guidelines For Writing Academic Research Projects”.
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142010Extent To Which University- Industry Linkage Exists In Kenya: A Study Of Medium And Large Manufacturing Firms In Selected Industries In Kenya
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151999 “Communication And Modernization In Central Kenya: An Experiment,”
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161999“Challenges And Prospects Of Female Entrepreneurship In Small Enterprises In Kenya”, Chapter 12 Of African Entrepreneurship And Small Business Development Of Lettice Rutashoya And Donath Olomi (Eds.),
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171999Marketing And Competitiveness In Africa
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181998Fundamentals Of Marketing: An African Perspective; Nairobi:
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191997Critical Review Of Theories Of Adoption Of Innovations
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201996 The Impact Of Print Communication Of The Adoption Of Innovations By Kenyan Farmers”
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211996“A Survey On Marketing Research Conducted In Kenya”. ,
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221996Introduction To Business: A Kenyan Perspective.
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231996Female Entrepreneurship In Small-scale Enterprises In Kenya: Challenges And Prospects
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241995“The Role Of The Cooperative Movement In Kenya’s Socioeconomic Development”,
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251994“The Problems, Limitations And Future Prospects Of Kenya’s Cooperative Movement”,
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261994Middlemen: Are They Necessary In Kenya’s Product Distribution Systems
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271988“The Transfer Of Western Marketing Know-how To East Africa”
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281987 “An Input-Output Model For Analyzing Retailing Systems In Kenya
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291985 “The Effect Of Message Content And Source Credibility Of Information Gain By Coffee Smallholders In Central Kenya
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301984 “On Measuring Literacy”
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311984 “Middlemen: Are They Necessary In Kenya’s Product Distribution Systems?” ,
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321982 “A Critical Review Of Communication Theory”,
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331982 “How Rural Buyers View Different Sources Of Agricultural Information”.
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341982 “Rural Buyers’ Exposure To Mass Media”,
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351980 “A Bird’s Eye View Of Factors Influencing Product Distribution Systems In Kenya”,
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361980“Need Importance As A Function Of Culture, Background And Job Level. Proceedings. Canadian Association Of Administrative Studies,
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371980 “Thesis Abstract”, In Marketing Doctoral Dissertation Abstracts 1979, Chicago: American Marketing Association,
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381980The Effects Of Selected Communications Variables On The Adoption Of New Agricultural Practices By Smallholders In Central Kiambu, Kenya.
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391976“Do Learning Rates Differ Between Brands?”
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